The 1929 LaSalle was similar to the 1928 model 303. Power was from a 90-degree V8 engine that displaced 328 cubic-inches. There was a selective transmission with synchro-mesh and 15-inch drum brakes on all four corners. There were nearly 20 body styles to select from, from both Fisher and Fleetwood coachbuilders. The wheelbases sizes available were 125- and 134-inches. New for 1929 were the Landau Cabriolet while the Victoria and Business Coupes were no longer available. Pricing ranged from $2200 to just under $5,000. The more expensive coachwork was the 134-inch Fleetwood bodies.
Total sales for 1929 reached 22,961.
The LaSalle was introduced in 1927 and was intended to fill a perceived gap in the model range between Buick and Cadillac. Styling was performed by Harley Earl and would inspire General Motors to establish a separate division known as ‘Art and Color’ responsible for automotive styling, with Earl at the helm. The LaSalle’s were built by Cadillac to the same high quality standards and fitted with many luxury amenities. They introduced synchromesh on second and top gears along with safety glass. Mechanical changes included Duplex mechanical brakes, pressure lubrication on the piston pins and mid-year metric spark plugs. The LaSalle came with two wheelbase lengths, a 125- and 134-inch platform. They were available with a wide variety of bodywork, chiefly from Fisher although Fleetwood did produce some higher priced versions. On 1929 cars, all bright-work was chrome plated and the parking lights were moved to the fenders.
Body style number 8580 was a Fisher bodied 2/4 passenger Convertible Coupe with rumble seat. It rested on a 134-inch wheelbase.
The LaSalle was formally introduced on March 5, 1927 as a four-door sedan and offered for $2685. The 303 cubic-inch was capable of producing 75 horsepower and could carry the LaSalle’s at speeds of 70 miles an hour. A few months after the vehicles introduction, GM modified a LaSalle Roadster and removed any non-essential elements. It was then driven by the division’s test driver, Bill Rader, who traversed 951.8 miles at an average speed of 95.3 mph. This was an impressive accomplishment of speed and stamina. The cars abilities were matched by their elegant style. The bodies were often finished in two-tone colors. The first series was dubbed the 303, named after its 303 cubic-inch engine. There were five body-types, all sitting atop a 125-inch wheelbase. Later, larger bodystyles were added which rode on an enlarged 134-inch chassis. These were the seven-passenger sedans, Imperial sedan, and five-passenger Imperial. All of the bodies were designed by Harley Earl and created by Fisher, though special semi-custom Fleetwood styles were available through special order.
In total, there were 10,767 examples produced in 1927 of the Model 303. For the 1928 model year, little was changed. The original 12 hood louvers were replaced in favor of 28. Horsepower rose slightly to 80. Production increased to 17,038 units. 1929 was the final year of the 303; horsepower rose to 86 and production was at 22,961 units.
The larger wheelbase vehicles had proven to be wildly popular so for 1929 most LaSalle vehicles now rode on this platform. The roadster and two phaeton models remained on the shorter, 130-inch wheelbase. Sales continued to increase and ventured into Cadillac’s territory. The demand for Cadillac vehicles fell by more than half.
Most of the LaSalle 303 bodies received coachwork by Fisher. Fleetwood created a few ‘Semi-Custom’ bodies, also on a 125-inch wheelbase. In 1927, Fleetwood created 22 examples of the Style 3130, 5-passenger Town Car, which ranged in price from $4500 – $5000. There were 13 examples of the 5-Passenger Sedan, style 3120, constructed in 1927, at a price of $3800. Fleetwood bodied 12 examples of the 2-Passenger Coupe, Style 3110, which carried a price of $4,275. The final Fleetwood bodystyle was the 5-Passenger Town Car which carried Style number 3051 and cost $4700. There were nine-examples built between 1927 and 1928.
Only two Fleetwood Semi-Custom cars were built on a 134-inch wheelbase. These were built in 1928. They were 5-passenger Town Cars, style 3751, and cost $4800.
In total, there were 10,767 examples of the LaSalle 303 built in 1927, and 16,038 created in 1928.